SACRAMENTO, Calif. - Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer - Weed.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say “Try Legal Weed.”
While reviewing the proposed label for Dillmann’s latest beer, Lemurian Lager, the Alcohol and Tobacco Tax and Trade Bureau said the message on the caps he has been using for his five current beers amounts to a drug reference.
In a letter explaining its decision, the agency, which regulates the brewing industry, said the wording could “mislead consumers about the characteristics of the alcoholic beverage.”
Source and full story : http://www.azcentral.com/
Posted by Drwndx, filed under Beer, News |
Date: April 24, 2008, 10:54 am |